Brand Overview

Brand Overview

Brand Overview

Fara money previously know as Rouzo is an all-in-one financial platform created for the world's underserved population in the informal sector, Users get access to financial products in meeting their everyday needs through credits, savings, insurance, payments and pension in one card.

Fara money is replacing bank branches with retail stores to enable inclusive access to financial [services.] it is built on the idea that unbanked population will have a better quality of life.

Based on research and findings from the previous web Application Rouzo, it was indicated that the rate of loan defaulters was very high, with reasons of health issues. the organization went back to structure a plan that can help loan defaulters by adding up an insurance module, and other features that can help users pay for their health needs, while they service their loan, just in the case of any health challenges.

With increasing customer base, new services offered by the company and new business dynamics, the existing Rouzo web application had become over-clogged, difficult to navigate and confusing for users due to addition of too many features that weren’t initially taken into consideration when the initial user flows and design of the product was done.

The existing version of the website had to be redesigned for stated problems along with other issues like mobile view readability, screen transitions to name a few.

My major role in this project was to design a seamless web based Financial platform that can help Agent onboard their customers, save transfer and loan money successfully.

One of the first things I did was to research the pain points faced by users when interacting with the existing application; by doing this, it was discovered that the about 80% of the users access the platform from their mobile phone. This discovery meant that the new design needed to be fully optimised for mobile (mobile responsiveness).

Other goals for the design include:

Designing the application to be user friendly to both illterates and non-illiterates.

Ensuring it was responsive acreoss diffrent screens especially on mobile devices.

Communicating Fara’s brand identity and ideals through the design.

To improve readability of the application on web and mobile.

The Basics - Starting from ground ZERO
What is a Financial Platform?

A platform is an online service that allows financial advisers to manage their clients' investment portfolios. . is an online service that allows financial advisers to manage their clients' investment portfolios. Some platforms can be used by customers directly (Fara money is used by the Agent for the customer.)

At the end of the 78th day of the nationwide Covid-19 lockdown, the feeling of uncertain economic and financial future has gripped majority of the citizens. This was revealed in a survey carried out by competitor's platform, a digital financial platform earlier this month. The nationwide survey of nearly 5,000 respondents threw up no surprises: 94 per cent said they would have to be extra careful about how they spend their money in the next few months; 84 per cent said they were cutting back on spending; and 90 per cent expressed concern about their savings and financial future.

One of the goals of this project is to bring inclusive services for everyday people in a way that will shape the future of banking in emerging economies.

The Fara Card - An easy way to access and use financial platforms.

One of the major challenge of customer relations team during customer conversion is that potential users do not trust the idea of Agent savers

To solve this problem of trust, Fara Money has decided to create a customer assess card and add the feature to this version of the web application. The major intention of this decision was to allow users have full security over their money.

This debit card would work exactly how traditional debit cards work, only that instead of spending fiat currency like dollars of pounds, crypto will be spent. The card can be used to withdraw at ATMs, make payments online or at POS terminals.

Do you use financial Platforms?

IF YES:
what app do you use?
Do you identify as the banked or unbanked?
What do you look out for before choose an app for financing?
is there something you wish this app would do better?

IF NO:
Why use financial platforms?
Have you ever tried using any inclusive financial app?
Why did you stop using that app?
What does fininacial platform has to provide so that you would want to use it?

Yes I use financial platforms, I use piggy vest and I really love it because of how easy it is to save and withdraw my money.

No, I don't trust financial platforms. I'll rather keep my money with me or at home where it's safe.

Yes I use financial platforms, and use a financial app but I am not really happy with it because the app doesn't have a alert feature so most times I am unable to target a specific amount that was debited from my account.

Yes, I one tried using a financial platforms, but it was just too complex for me to understand so I gave up and never went back to it.

I created some User Personas to help uncover the different ways people may interface with the product or a similar product, so I can focus my efforts on improving the experience for real people and use cases.

Madeline June

• 32
• trader
• married
• nigeria

• Personality
• family
• extrovert
• beauty
• entertainment

• Brands
• facebook
• whatsapp

Bio

Madeline populary know as “Madam M”is a trader in ilupeju market,she was been in business for 15years and sent all her children abroad for studies.she saves her access cash at home since she does’nt trust anyone with her money.

Goals

She wants to save money easily

Frustrations

Trust
Unwise investment choices
Inexperience in finance inclusion
service

Motivations

Security of Funds
Special offers
Savings over expenses

Femi Ajala

• 31
• auto dealer
• single
• lagos

• Personality
• business
• extrovert
• luxury
• sport

• Brands
• facebook
• toyota
• whatsapp

Bio

Femi is an Auto Dealer in Lagos, his favourite brands are Toyota, Instagram and Whatsapp He saves his excess cash in the bank and he is scared of agency banking. Femi has for sometime been considering and alternative form of banking.

Goals

He wants to have a stable income and a good and reliable platform to savehis excess cash.

Frustrations

Loss of money
Unwise investment choices
Fraud

Motivations

Security of Funds
Brand integrity
Luxury

Bankly

user dashboard is a really good, it gives the user a lot of information and insights on their account. But a major challenge with this dashboard is that it is difficult to access agent dashboard

Bankly dashboard

The application is designed so that users can easily find every feature and use it intuitively. It takes only a few clicks to go from homepage to the transaction pages, wallet and other important screens. The layout design is also transparent and user friendly.

User Flow

After my research, I was able to note down some important points that will guide how the designs will be produced. Some of the things I learnt are:

I started competitive analysis by trying competitor apps and reading app reviews, conducted user interviews with existing users and potential users. I also created user personas to get further insights into the users.

I then went on to studying the existing app-specific flows and interactions to accurately understand the product itself and the reasons behind

I then started comparing the existing flows with the new design requirements, goals and functionality needed for a crypto payment web application and collated this information into a user flow diagram on Miro that was then represented in the web app’s wireframes on Figma. These wireframes then became the main reference for me and helped me share preliminary ideas for design with the Patricia team. The wireframes also served as the perfect guidelines to build new app-specific flows and interactions.

I then used these wireframes to create a high fidelity version of the design and at this stage, most of the work was done.

The wireframes created helped to quickly test the interface ideas and generate feedback from stakeholders.

User Flow

Dashboard

The user experience in the application is designed so that the agent, will be able to use the full functionality.

Based on feedback, I ensured the wallet balance, Loan, Savings, Withdrawal and Transaction History are accessible from the dashboard.

Wallets

The major wallets is the Agent wallets. One major need for the agent was ease of accessibility of funds and to fulfil this customer’s need, the request for overdrafts or topup are accessible through USSD or Bank Receipt

Transactions

Transaction page provides insights of financial history to the agent and shows a record of their transactions over a period of time.

Fara Loans

For an agent to access loans for his or her customer a T&C document was created to ensure that the agent has carried out a proper KYC on that particular customer before requesting for loan.

Teller

These are people incharge of funding the agent wallet,every agent is assigned to a teller,for disbursment.

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