Brand Overview

Brand Overview

Brand Overview

Batchbills intends to simplify the process of paying bills ranging from airtime, data, electricity, cable tv and other bills that can be paid currently in Nigeria in the interim.

In it’s next release, Batchbills will be looking into expanding into paying bills that are available in other countries outside of Nigeria as well.

I collaborated with Batchbill team to design an on-demand payment service web application.

Dashboard

In today’s world, convenience is king. It’s no surprise that online bill payment has long become the norm. Why leave the comfort of your cozy couch and go to the store to purchase airtime when you can get everything you need with a few taps and swipes on your iPhone?

As a result, global bill payments represents a $430 billion market opportunity (as of 2019, up from just under $380 billion in 2018). It is evident that there is a need to develop a long-lasting solution for bill payment.

Batchbill is new to the bill payment industry However, they decided to venture into Airtime, Data,Electicity,Cable Tv etc payments and contacted me to help them design the web app.

There are existing solutions in the market that offer interesting services but the major challenges for users are: trust that their payments will always be delivered fast and in perfect condition, transparency in terms of realtime feedback of when their payment have not reflected in their accounts and when is going to.

These are the major problems that need to be solved:

Designing the application to be user friendly to both illterates and non-illiterates.

Ensuring it was responsive acreoss diffrent screens especially on mobile devices.

Communicating Fara’s brand identity and ideals through the design.

Batchbill had a very clear target, a target that needs an extremely easy and fast to use solution. The app had to look professional, aesthetically pleasing and had to stand out from the competition. Reliability was another key point: real-time payment feedback solves the usual delayed transaction anxiety and builds trust with the brand. The application should also include a feature to schedule payment and allow the users to pause,edit or cancel schedule.

My role on the project was to design a web application that makes bill, airtime & data payment faster

Other goals for the design include:

Research - Getting familiar with payment process

I did not know much about bill payment services. So, to understand the process of bills are been paid i did a secondary research on it.

The major aim here was to gather crucial insights about the billing payment as well as understand the perspective of the end users.

Bill Payment

For the digital natives of today, e-payments have become a way of life. from the moment they are registered in the system (cooperate or indiviual) up to payment successfull

There are, however, certain differences between, for example, Quickteller or Paga, they are robust consumer services platform for convenient Airtime Recharge, Funds Transfer, Bill Payments.

Key takeaways about bill payment

Relevants notes to know when embarking on online bil payments:

Some apps provide an option to schedule payments at a later date. You can always use the Batchnbill schedule option when your bill due date isn't in the near future but you want to set up a payment in advance so that you don't forget it later.

or one time payment, this is the payment you issue a single time. This option makes sense for services you use infrequently.

Concerns with online bill payment vis-à-vis Covid-19 virus outbreak

The Covid-19 pandemic has disrupted every aspect of how societies function, forcing governments, businesses, educators, and regular citizens to adapt to a “new normal” way of conducting daily activities. More specifically, the current health crisis has accelerated the digital transformation already taking place across geographies in areas such as e-government, remittances, and e-commerce. Stay-at-home orders and social distancing measures forced brick-and-mortar retailers to close or reduce their activity, accelerating e-commerce sales. In the United States, online retailers that relied on digital payments raked in billions: Amazon and Walmart, the country’s two largest companies, together earned an extra $10.7 billion in 2020—a 56 percent increase in profits compared to 2019.

Some statictics on package delivery
Source: Perficient

The category of Users

These are the user categories encountered during the research:

User Interview

How often, why, when and how they paybill,buy airtime or data?

Why would you choose one online payment platform to another?

What was your experience using online payment platforms?

Have you ever sent something of high value through online payment?

I don't use online bill payment.

I use online bill payment every other week, I use a waybill service most times though.

I am a retailer and I sell Airtime & recharge data for my customers everyday, i will like to my account to be credited with airtime so my customers doesnt have to wait for me to recharge when my call card get exhausted.

I would like to be notified for bill payments.

I created a User Personas to help uncover the different ways people may interface with the product or a similar product, so I can focus my efforts on improving the experience for real people and use cases.

• Jane Cole
• 29
• student
• single
• lagos

• Personality
• techie
• extrovert
• academics
• party goer

• Brands
• apple
• lyft
• McDolands
• FedEx

Bio

Lucy is a goal driven marketing lead, always concerned about helping clients build a solid bridge between them and their customers, by using experiential national consumer promotion. She has vast experience in the industry and has carried out different consumer promo for different industries mostly FMCG.

She previously led the marketing team that was in charge of a promo with La Casera, in which over 1,800,000 entries were recorded from consumers and about 900,000 participants were rewarded with airtime.

Frustrations

Getting a stable data and airtime vendor that can scale for huge volume of customers has always been a challenge

Goals

• -To help build the reputation of her company as one of the top agencies that provide top-notch customer royalty.
• -Improve patronage to the company’s client's products and hence revenue generation.
• -Improve customers' experience and quality of word of mouth on brand’s products.

Motivations

• -Hunger for growth
• -Always willing to make the customer happy
• -Drive to head the marketing and communications department
• -Improved Income

Competitive Analysis - Comparing Existing solutions

Payloader

It offers personal digital airtime & data recharge payment And businesses can sign up with Payloader to receive and process online payments from customers through a website or by email.

Remita

Remita is a multi-device platform that allows you to view all your bank balances – from different banks – on a single screen, easily transfer money to one or more beneficiaries, pay bills, view detailed transaction reports on-the-go and many others.

User Flow

A client chooses the start and end points of his or her bill payment. After all obligatory details have been provided, the service automatically generate a inflow & outflow tracker of all expense spent on bill payment, Airtime Data.

The clients can also edit,cancel,or pause payment at anytime of their choice.

The application is designed so that users can easily find every feature and use it intuitively. The layout design is also transparent and user friendly.

Main Insights & Takeaways

After my research, I was able to note some important points that would guide me through the design process. Some of the things I learnt are:

We take ownership

Option to edit schedule

Time Management

Online payment should take as little time as possible

Total commitment

Option to pause schedule

Agility

Option to cancel schedule

Accountability

Option to identify individual for coporate users

Excellence

Option to specify bulk and single payment

Design Process

My deisgn process for this project was intensive on research and user inteviews in order to gain as mucn insights as possible into the real life users motivations, situations and use cases:

In order to maintain brand consistency and make the app delightful, vibrant and visually compelling to users, I used batchbill's existing brand guidelines to choose colours blue and green as the primary colors, t Neutral colours like black and white were used for in-app text conversations and text backgrounds. The impact of the colours used paired well with the modern, energetic appeal of Batchbill's visual identity.

The Solution

Hi Fidelity Design

Authentication (Fast User Verification)

The authentication process is hassle free and straight to the point.is created for Indiviuals and Coporate users.

Top-up (Single & Bulk, Airtime & Data) Screens

Users are able to choose if they want to use bulk or single transaction to purchase either airtime or data, they can schedule payment or set transaction pin if they have not done that.

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